We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on the website or not), which URL you next go to (whether this URL is on the website or not), your computer browser information, your IP address

Identifiers (e.g. name, mailing address, email address, phone number, credit/debit card number)
Characteristics of protected classifications (e.g. gender, age)
Commercial information (e.g. products or services purchased, purchase history)
Internet or other electronic network activity (e.g. browse or search history)
Geo location data (e.g. latitude or longitude)
Audio, electronic, visual, or similar information (e.g. recording of Guest service calls)
Inferences drawn from any of the above (e.g. preferences or characteristics)